Drinking With The Stars

So, word is Justin Timberlake is set to launch his own line of tequila, having spent two years “researching”. I have spent almost 10 years doing similar research, but my name is yet to grace bottles of bourbon.

Still, I’m a sucker for a celebrity endorsed product – or at least trying it once.

And JT is far from the first star to put his name to alcohol. Francis Ford Coppola, Derryn Hinch (ahem), Martha Stewart and the late Paul Newman have all ventured into self-titled tipples. Even golfer Greg Norman took a break from bitching about his ex-wife on TV to go into the wine business, while Olivia Newton-John, not to be put off by the failure of her Aussie-themed Koala Blue stores in the ’80s, revived the infamous brand to do the same.

Livvy: only five bottles tonight?

Somehow finding time between Tweets, Diddy has a "development" deal worth over $100million with Ciroc vodka. He nabs 50% of the profits and says it gets his “daily attention”. Presumably he downs a few shots before his (according to him) six hour tantric sex sessions.

Comedirap trio The Lonely Island are massive fans of crusty guitarist Santana’s sparkling wine Santana DVX – even naming a song after it on their new album Incredibad. It’s little wonder with its “fragrant floral notes”, “mild nutty bouquet” and “creamy palate with a long finish”. Are we still talking champagne?

Sample lyrics:

As a kid I used to lay awake and think
When was Santana gonna make a drink?
But now I'm all grown and my dream came true
Santana champagne from him to you

[Hear it here]

Of course the best celebrity booze beverage is without doubt Danny DeVito’s Premium Limoncello. Danny’s venture into the delicious Italian lemon liqueur came after a drunken appearance on The View in which he admitted he had been on the tiles with George Clooney the entire night previous.

“I knew it was the last seven limoncellos that were going to get me,” he said.

And before you knew it, he was in business!

But the brilliance of the It’s Always Sunny In Philadelphia star’s booze doesn’t end there: it even has the MOST AMAZING jingle ever!

The song NEEDS to be heard!

Of course there is one very special celebrity endorsed alcoholic beverage that cannot go unmentioned:

PS: Danny Devito's DDV logo looks suspiciously like David and Victoria Beckham's DVB.

Scott Keenan
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